Custom Glove App Brings In The Sales

Integrated the application with the consumer site, enhanced site branding, and utilized paid media advertising featuring professional players, resulting in a 1000% increase in transactions and record-breaking holiday sales.

Specifications

Rawlings built a “best-in-class” custom glove application for consumers to build their custom glove  based on pro player profiles or you can start from scratch.

While at Rawlings, we integrated the custom glove application into the consumer site. We then began an evergreen paid media campaign for the custom glove builder with emphasis during the holiday season cut-off date.  We not only promoted when new functionality was added to the builder, but also a holiday emphasis with the cut-off date for guaranteed Christmas delivery.  Custom gloves alone brought in a large portion of sales!