Get Up and Move Campaign

Multi-faceted campaign for Spring line that was developed to appeal to key segments.

Specifications

The campaign aimed to broaden the brand's appeal across various customer segments. We identified four key groups: dedicated runners, everyday walkers, hikers and cross-country enthusiasts, and those looking for a casual everyday shoe.

We agreed that the theme "Get Up and Move" resonated with all these segments, encouraging everyone to get active. With this unifying theme, we developed ads, emails, and landing pages tailored to each segment and launched the campaign.