International Company Expands to US

MBT started internationally and began selling in the US in 2014, focusing on footwear segments for runners, walkers, clinical, and casual everyday shoes.

Successes:

• Expanded into the Amazon marketplace with Magento 2 integration, increasing revenue by 15%

• Created educational content about the story behind rocker bottom shoes, boosting organic sales by 25%

Challenges:

• Integrating back-end systems

• Providing support during US hours of operation

• Sharing resources and product assets across US and international markets

Achievements:

• Significant improvements to transactional emails

• Successful seasonal paid media campaigns, boosting sales by up to 15% year-over-year