Start-Up Precious Metals Site Launches

BullionMax, a fully remote, start-up precious metals company launched in May 2021, experienced a management change in 2023 but continues to maintain a strong brand presence in 2024. We achieved several successes and faced some challenges.

Successes:

• Executed comprehensive online media campaigns and promotional strategies

• Increased website traffic by 40% and online revenue by 25% through targeted advertising and strategic content placement

Challenges:

• Price fluctuations due to market dynamics

• Building trust and credibility quickly

• Falling short of growth expectations

• Expanding into new channels too quickly (e.g., affiliate, display, shopping, marketplaces)

Achievements:

• Significant email growth and enhanced automation setup

• Successful collaborations with influencers

• Effective content creation strategies