Start-Up With A Big Brand

Rawlings Gear began as a start-up eCommerce company exclusively selling Rawlings products. After achieving significant success from 2008 to 2013, it was purchased by Rawlings Sporting Goods and integrated into the company in 2014.

Successes:

• Launched a series of data-driven marketing initiatives focused on customer acquisition and retention

• Expanded paid media advertising to include display and shopping channels

• Enhanced SEO optimization through comprehensive keyword audits and analysis

Challenges:

• Coordinating product launches

• Managing competitor pricing and performance products

Accomplishments:

• Implemented a loyalty program to increase average order value (AOV) and boost customer engagement

• Established an affiliate channel that increased revenue by 20%