Your Fav Pro Players and College Teams
CONTENT SEO
Rawlings is renowned for its Pro players and college teams that use their sporting equipment, especially their baseball gloves. We frequently received customer service inquiries about the gloves these athletes wore, and we had that information stored in our Pro Department. By combining these resources, we created profiles for every Pro player and college team, showcasing the Rawlings sporting equipment they use, with direct links to those products.
I wrote all the SEO content for these profiles. While the content has been refined over the years, I played a key role in initiating this project and bringing it to completion. We enjoy incorporating sports-themed puns in the sporting goods industry!
Visit Rawlings.com and check out Team Rawlings to find your favorite Pro player or college team today. (This endorsement is purely out of enthusiasm—I’m not getting paid for this plug.)
While I don't have the exact numbers for the SEO traffic these profiles have generated, the fact that they are still up after almost 10 years speaks volumes.
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