Resume

EXPERIENCE

Executed comprehensive online media campaigns and promotional strategies; increased website traffic by 40% and online sales by 25% within six months through targeted advertising and strategic content placement.
Spearheaded influencer collaborations, enhanced SEO strategies, and expanded affiliate marketing using Impact, boosting site conversion and traffic by over 200% in the second quarter.
Designed and performed multi-channel marketing campaigns, including SMS and promotional emails, driving a 131% month-over-month increase in subscriber list and boosting overall customer engagement and revenue.
Developed content strategies that increased brand awareness and revenue through marketing channels including affiliate, paid advertising, influencers, and social media campaigns within 12 weeks of implementation.
Directed a series of prioritized marketing initiatives driven by analytics, contributing to a 15% rise in site revenue and better customer acquisition outcomes.

MBT USA | Torrance, CA

May 2019 - April 2023

Directed cross-functional teams across U.S. and international markets, implementing customer acquisition and digital strategies; boosted sales by 52% YOY through integration of search, affiliates, social media, and re-marketing channels.
Deployed advanced integrations and functionality updates on Magento 2, optimizing the e-commerce site and driving a 15% growth in monthly revenue over the course of the year.
Analyzed marketing and customer data to identify high-impact sales opportunities, leading to a 15% boost in annual revenue.
Formulated and achieved a comprehensive product strategy and roadmap, launching new applications and services, which improved revenue by 15% and enhanced market presence on Amazon by 30%.
Executed effective automated marketing campaigns across email, social media, and direct channels, achieving a 28% improvement in customer retention and a 22% growth in overall campaign efficiency.

Rawlings Sporting Goods, LLC | Chesterfield, MO

January 2014 - December 2017

Initiated targeted marketing automation strategies through the Emarsys system, enhancing customer segmentation and A/B testing, leading to a 20% rise in email engagement and a 15% increase in loyalty program sign-ups.
Assisted in the seamless integration to Salesforce Commerce Cloud (Demandware), managing product migration from Salsify and improving site merchandising; delivered a 25% faster site and a 27% increase in revenue.
Orchestrated comprehensive email marketing campaigns, including acquisition, segmentation, testing, and production, using Emarsys and Listrak; achieved a 25% increase in open rates and a 15% boost in click-through rates.
Collaborated with Disney and leading partners to introduce special branding initiatives, driving a 25% traffic surge and increasing the average cart value by over 200%.
Revamped digital asset workflow across all marketing channels, reducing resource time by 25% and surpassing project deadlines by implementing a single, streamlined management process, ensuring efficiency and timely completion.

Rawlings Gear | Fenton, MO

Mayn2008 - December 2013

Launched a series of data-driven marketing initiatives focusing on customer acquisition and retention; achieved 22% annual sales growth and improved conversion rates by 25% for the start-up company.
Developed and launched a digital advertising campaign across email, social media, and search engines, achieving a 22% growth in annual revenue and expanding the customer base by 45%.
Implemented a loyalty rewards program powered by Clutch, resulting in a 35% increase in customer retention rates and higher overall satisfaction scores.
Coordinated high-impact product launch campaigns with Rawlings Sporting Goods that amplified new product sales by 45% and raised customer engagement by 40% within the first year.

Chancellor's Certificate in Web Page Design

Bachelor of Science in Management

Associate of Science in Administration